How Much Money Do YouTubers Make In 2023 (Surprising Facts!)

How Much Money Do YouTubers Make In 2023

Did you know that as per Statista 2022, YouTube is the second most popular social network, with over 2.6 billion users worldwide?

Apart from this, there were more than 51 million YouTube channels in 2022 which are 36% more than 2021. Not only this, YouTube creators worldwide are uploading 500 hours of video content every minute!

But most people are confused about “how much money do YouTube creators make?” And also, do they earn every month? 

As of 2023, YouTubers can expect to earn an average of $0.18 for each view, equating to $18,000 for 1 million views. However, a YouTuber’s earnings can vary significantly based on several factors, such as the niche, engagement levels, ad revenue, and sponsorship deals.

Today, in this blog, we will dive deep into how much money YouTubers make from YouTube. We will also talk about the most popular YouTube creators ruling the platform and making millions of videos.

Later on, we will cover the different ways you can monetize your content and a step-by-step guide that will teach you how to make millions of dollars on YouTube!

How Much Money Do YouTubers Make Per 1000 Views?

So, the common question among people is, “how much money do YouTubers make per 1000 views”? 

According to Google, for every 1000 views, a YouTuber makes approx $3 to $5. It is estimated that YouTubers who use YouTube Premium as their primary source of revenue make between $3 and $4 per 1000 views

Although this figure can go to more than $25 for YouTubers who use other methods for monetization. Other monetization methods like sponsored videos or affiliated ads and so on. 

Undoubtedly, The more subscribers you have, the more people will click on the ads and the more money you’ll earn. As you become more successful, more brands will approach you to promote their products on your channel. You are likely a part of the multichannel network if your channel has millions of subscribers. 

The money earned from the Youtube channel also depends on the location of the viewers. For example, if your video has around 100,000 views, the chances are your earnings will be between 5000 to 7000 rupees from that video. Although if the viewers are from Uk or USA, then on 100,000 views, you will earn around $500 to $600. 

Moreover, niche also determines the money you earn from youtube. Some niche brings easy money with less effort. 

Therefore, we will advise you to select the niche that most interests you. Because it will help you maintain consistency in posting videos, ultimately boosting your channel’s engagement. 

Some of the popular niches with excellent success rates are listed below:

  • Gaming
  • Vines
  • Gossips about celebrities
  • News
  • Lifehacks
  • Makeup tutorials
  • Vlogs
  • Technical videos
  • Product unboxings and many more.

How Much Money Do YouTubers Make Per Million Views?

The earning potential of YouTubers varies greatly depending on factors such as content niche, video length, geographic location, and audience engagement.

YouTubers earn between $2,000 to $15,000 per million views on their videos. However, it is essential to note that these figures are not set in stone and can fluctuate based on the specific circumstances of each creator.

A study analyzing 16 YouTubers found that they earned an average of $5,752 per million views, with an average RPM (revenue per million views) of $5.75.

Some larger channels can easily make over $10,000 on a million views, especially if they cater to an English-speaking audience and run high-value ads. In contrast, channels from other languages may earn significantly less.

How Much Money Do YouTubers Make Per Subscriber?

How much money do YouTubers make per subscriber?

The income of YouTubers is not directly based on the number of subscribers they have. Instead, their earnings primarily come from ad revenue generated by views and interactions with ads in their videos.

To earn money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube’s Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.

Creators earn about 68% of the revenue on their channels — for every $100 an advertiser pays, Google pays $68 to the creator. The amount of money a YouTuber can make varies greatly depending on factors such as the number of views, ad quality, video length, and the types of ads running on their channel.

For example, a YouTuber with 1 million subscribers typically makes roughly $60,000 a year, while a YouTuber with 1,000 subscribers will generate between $1,000 and $10,000 a year from ad revenue.

The key to earning money on the platform lies in the number of viewers and their interaction with the ads in the videos, as well as other revenue streams such as sponsorships, merchandise sales, and channel memberships.

What Is The Average Monthly Earning Of A YouTuber?

Do you wonder about the average monthly income of YouTubers? I am sure you do.

The average monthly earning of a YouTuber in the United States in 2022 was approximately $4,616 per month. This figure is based on average weekly pay of $1,154.

It’s important to note that YouTube creators earn about 68% of the revenue generated on their channels, which means that for every $100 an advertiser spends, Google pays $68 to the creator.

Is YouTube Still Profitable With So Much Competition?

YouTube, a pioneer in the video streaming industry, has managed to maintain its profitability despite facing stiff competition from various platforms such as Twitch, Vimeo, Livestream, Hulu, and, more recently, TikTok.

As of 2021, YouTube generated a revenue of $28.8 billion, marking a 46% increase from the previous year. This growth can be attributed to several factors that give YouTube a competitive edge over its rivals.

YouTube Revenue in 2021

One of the primary reasons for YouTube’s continued success is its top-notch AI that suggests audience-preferred content. This feature keeps users engaged and encourages them to spend more time on the platform.

Additionally, YouTube’s integration with Google allows it to leverage its vast data resources, enhancing its advertising opportunities and targeting capabilities. YouTube’s adaptability to local markets and languages also plays a significant role in its profitability.

The platform supports content in more than 80 languages, making it accessible to a diverse global audience. This wide reach enables YouTube to attract advertisers from various industries, further boosting its revenue.

How Are People Earning Millions Of Dollars From YouTube?

You must be wondering – ‘From where does the average YouTube salary of YouTubers come?’

So, the average YouTuber’s salary comes from Adsense on their videos. After you have reached 4000 watch hours and have completed 1 year with 1000 subscribers, you can apply for Adsense to monetize your YouTube videos. If you’re a YouTube shorts creator, you will need 1000 subscribers and 10 million short views in the last 90 days.

Click here to know more about the YouTube Partner Program and its eligibility!

YouTubers must meet this eligibility requirement to apply for Adsense. 

YouTube Partner Program Eligibility

YouTube Ads

Following your YouTube Adsense application, you will discover that there are a lot of options for formatting the ads. We have listed some advertising formats you can integrate into your YouTube videos.

Table of YouTube Video Ad Formats

1. Skippable In-Stream Ads

Skippable in-stream ads are video advertisements that play before, during, or after other videos on YouTube and across websites and apps running on Google video partners.

Viewers can skip these ads after 5 seconds, allowing them to choose whether they want to continue watching the ad or not.

This format is ideal for businesses looking to increase brand awareness and reach a broad audience while giving viewers control over their ad experience.

2. Non-Skippable In-Stream Ads

Unlike skippable in-stream ads, non-skippable in-stream ads cannot be skipped by viewers. These ads can be up to 15-20 seconds long and are played before, during, or after other videos on YouTube.

Non-skippable ads are suitable for businesses aiming to deliver a concise and impactful message to their target audience, ensuring that viewers watch the entire advertisement.

3. Bumper Ads

Bumper ads are short, non-skippable video ads lasting only 6 seconds.

They are played before, during, or after other videos on YouTube and are designed to capture the viewer’s attention quickly.

Bumper ads are perfect for businesses looking to create a memorable impression with a brief and engaging message.

4. Video Discovery Ads

Video discovery ads appear alongside other YouTube videos, in search results, or on the YouTube homepage.

These ads consist of a thumbnail image and a text headline, enticing viewers to click on the ad to watch the video.

Video discovery ads are ideal for businesses looking to drive traffic to their YouTube channel and increase video views.

5. Outstream Ads

Outstream ads are mobile-only video ads that run across various mobile placements, such as banners, interstitials, in-feed, native, and both portrait and fullscreen modes.

These ads automatically play when they appear on the user’s screen and pause when they are scrolled out of view.

Outstream ads are suitable for businesses aiming to reach a mobile audience and expand their brand presence on different platforms.

6. Masthead Ads

Masthead ads are large, prominent advertisements that appear at the top of the YouTube homepage. These ads can be either video or image-based and are visible to all users visiting the YouTube homepage on desktop, mobile, or TV screens.

Masthead ads are perfect for businesses looking to make a significant impact and gain maximum exposure for a limited time, such as during a product launch or a special event.

YouTube Premium

How much money does a YouTuber make?

Or how much money do YouTubers make monthly?

Do they earn only from AdSense?

So, the answer is no. YouTubers can also earn money using other avenues, such as YouTube Premium

YouTube Premium

The audience can enhance their experience by purchasing YouTube Premium. They pay a specific fee to get special treatments, such as YouTube videos without ads. Additionally, some famous YouTubers even respond to the members of YouTube Premium. They also get batches on their profile. 

You can earn a decent amount by putting a YouTube Premium on your channel. The earnings from YouTube Red depend on how much a member spends time watching your content.

Youtube merchandising

Many YouTubers sell their merchandise to earn money through YouTube. Merchandise such as clothes, shoes, stickers, branded makeup products, etc. You can earn an unlimited amount of money from merchandise.

Mumbiker Nikhil, a famous Indian YouTuber, has his own merchandising on his channel. He sells t-shirts he designed himself with his own logo on his channel.

Youtube Channel membership

Have you noticed a “Join” button when you browse your favorite YouTube channel? 

Here’s what it looks like:

Example of Youtube Channel membership

As shown in the above picture, Mumbiker Nikhil, a very popular YouTuber, offers a ‘Join’ button on his Youtube channel. He makes a decent amount from the join button. As his fans purchase the subscription to his channel. 

His subscribers and fans receive all of his exclusive news when they subscribe to the membership. Moreover, they can access his latest contents that are not in public, participate in live streams, etc. 

Pro tips: Reply and engage with your audience in the comment section on your YouTube channel. The more you engage with your subscribers, the more sponsors you will attract.

Work with brands 

Advertisers and brands are constantly seeking new ways to market their products. Even film stars are constantly looking for famous YouTube channels where they can promote their movies or songs.  

So to promote their brands, songs, or movies, famous Youtubers charge a special incentive or money. 

Many brands are available in the market, searching for YouTubers with the same audience. Therefore, if you reach over 2000 subscribers, you can pitch brands and collaborate with them. This could be one of the best ways to earn money from YouTube. 

6 Steps That Can Help You Earn Money From YouTube In 2023

How To Earn Money From YouTube?

Do you also wonder, “How much can I earn from the YouTube platform”? Here are some ways to start earning from YouTube. You can earn your first dollar from YouTube by following these six easy steps.

Step 1: Create your own YouTube channel 

First thing first, this is the most common thing you need to perform. Setting up a youtube channel is not challenging. It is free, and you will only need a Gmail account. 

Step 2: Find your niche

Before you make any videos for your channel, decide which niche would be best suited for your videos. Here are some of the most famous niches which go viral easily.

  • Gaming
  • Cooking
  • Travel
  • Exercise and yoga
  • Unboxing products
  • Tech reviews
  • Fashion and makeup

Step 3: Start making high-quality, unique videos

After picking up a specific niche, start creating high-quality, knowledgeable videos. The best way to develop new and creative ideas is to keep an eye on your Opponents. Research their strategies and make your own strategy, which can help you go viral. Some tools that can help you in bringing new content ideas are:

  • Quora
  • Tools like VidIQ and TubeBuddy
  • Research trending videos on YouTube.

Step 4:  Grow your audience

This platform allows you to quickly grow your subscriber base from zero to 100k within a month. Although you consistently need to create high-quality, engaging content. And if you do so you can expect any content to go viral. Creating quality video means a video with a compelling title, SEO, good thumbnails, etc. 

Step 5: Apply for Adsense

You can add AdSense only after your channel has received 4000 watch hours and 100 subscribers. 

Step 6: Track your growth and improve the quality

Always keep an eye on youtube stats. Analyze the stats from time to time. You can check the ad performance, audience gain, engagement, etc., from the youtube stats.  

5 Highest Paid YouTubers Worldwide

The following is the list of the highest-paid YouTubers who are earning millions. All of the mentioned data here are taken from trusted sources like Forbes. 

1. PewDiePie

PewDiePie - Highest paid YouTuber
Source: The Verge

It is most likely that you are already aware of PewDiePie if you have been browsing YouTube for some time.

As of 2023, PewDiePie is the most popular YouTuber (individual), with around 111 million subscribers on his channel. Flex Arvid Ulf Kjellberg, famously known by the name PewDiePie is a Swedish-born YouTuber. 

He is famous for making YouTube videos like “Let’s Play.” Additionally, he uploads gaming videos and comedy videos on his channel. He co-founded Tsuki Market, which is a unisex clothing brand along with his wife (Marzia Bisognin).

According to Wealthy Gorilla, PewDiePie has a net worth of $40 million in 2023. 

2. MrBeast

MrBeast - Highest paid YouTuber
Source: TubeBuddy

Jimmy Donaldson, famously known by his stage name MrBeast, is an American businessman, philanthropist, and one of the richest YouTubers. MrBeast has a massive following of 139 million people worldwide.  He started posting content on YouTube when he was 13 years old.

Presently, Jimmy Donaldson has six different YouTube channels. Each of his channels is dedicated to gaming, philanthropy, and many more.

  1. MrBeast: 95.8 Million Subscribers
  2. MrBeast Gaming: 31.7 Million Subscribers
  3. Beast Reacts: 22.3 Million Subscribers
  4. MrBeast 2: 20.8 Million Subscribers
  5. Beast Philanthropy: 12.5 Million Subscribers
  6. MrBeast 3: 7.51 Million Subscribers

Moreover, he has also co-created a fundraiser named Team Trees.

MrBeast plays expensive stunts and pranks to entertain his audience. Jimmy Donaldson has a net worth of around $54 million.

3. Jeffree Star

Jeffree Star - Highest paid YouTuber
Source: 730

Jeffree Star is an American-born entrepreneur, makeup artist, and model. Star is the founder of Jeffree Star cosmetics. According to Bustle magazine, Star is, “a musician and onetime Myspace celeb that reinvented himself in the YouTube makeup tutorial space.”

He is well known among people for his makeup skill. His youtube channel holds about 15.9 million subscribers with 240 million views. Jeffree Star’s net worth is $200 million. 

4. DanTDM

DanTDM - Highest paid YouTuber
Source: ABC

Daniel Robert Middleton, famously known by the name DanTDM, is a British YouTuber, author, and gamer. He is popular for his video game commentaries. Dan has also earned a Guinness World Record for his professional gaming abilities.

Daniel’s YouTube channel is mainly focused on kid’s games and has over 26.8 million subscribers. DanTDM channel has covered games like Pokemon, Minecraft, and Roblox. According to Forbes, he was also mentioned as the highest-paid YouTuber in 2017

As of 2023, Daniel Robert Middleton has a net worth of $33 million

5. Markiplier

Markiplier - Highest paid YouTuber
Source: Vlogger Gear

Markiplier, also known as Mark Edward Fischbach, is an American-born YouTuber, podcast host, and filmmaker. He has a fan following of about 34.6 million on Youtube

He specializes in ‘Let’s play’ youtube videos. His youtube channel has covered games like survival horror. 

As per Wealthy Gorilla, Mark Edward Fischbach has a net worth of about $35 million

5 Highest Paid Youtubers in India

Do you ever wonder, “how much money do YouTubers make in India?” Then don’t worry, as we will also discuss how much do YouTubers get paid in India as well. 

The information presented here is taken from reliable sources online, including Quora, Youtube, etc. And we’re only mentioning the ‘estimated net worth.’

1. BB Ki Vines

BB Ki Vines - Highest paid Youtuber in India
Source: Outlook India

Bhuvan Bham, popularly known as BB Ki Vines on the internet, is an Indian singer, songwriter, comedian, and writer. BB ki Vines became the first youtube channel in India to cross 10 million subscribers in 2018. 

He is a Delhi-based YouTuber who publishes comedic content on his channel. His YouTube channel currently has a total of 26.1 million subscribers. A 2023 estimate places Bhuvan Bham’s net worth at $4 million

2. Technical Guruji

Gaurav Chaudhary, popularly known as Technical Guruji on YouTube, is an Indian YouTuber based in Dubai. His YouTube channel covers all the tech news and latest technologies. Forbes featured Gaurav Chaudhary under the titleIndia’s 30 under 30

As of 2023, the YouTube channel Technical Guruji has 22.9 million subscribers. Gaurav’s current net worth is around $50 million

3. Mumbiker Nikhil

Mumbiker Nikhil aka Nikhil Sharma is an Indian model, YouTuber and a mottovlogger. He is a Mumbai-based YouTuber with around 3.96 million subscribers

Nikhil posts videos of travel, tech, moto vlog, tours, etc. And as of 2023, his net worth is estimated to be $4 million

4. ashish chanchlani vines

Ashish Chanchlani - Highest paid Youtuber in India
Source: Entrepreneur

Ashish Chanchlani is an entertainer who has been posting comedic content on YouTube since 2014. He also interviews Bollywood actors and actresses on his Youtube channel. Currently,  Ashish has a whopping 29.5 million subscribers on his YouTube channel. 

As of 2023, Ashish Chanchalani has a net worth of about $5 million

5. CarryMinati

CarryMinati - Highest paid Youtuber in India

Ajey Nagar, famously known as CarryMinati, has a Youtube channel with a whopping 38.3 million subscribers. CarryMinati, aka Ajey Nagar, was born and brought up in Faridabad, Haryana.

In addition to posting humourous content on his YouTube channel, he is also a gamer and a streamer. Occasionally, he does live streams and plays games on CarryisLive, his other YouTube channel.

Carry Minati has a net worth of about $5 million

Wrapping It Up

The world of YouTube has become a lucrative platform for content creators to showcase their skills and earn money. With over 2 billion monthly active users and growing, the potential for revenue generation is significant, provided creators are willing to put in the effort to create quality content and engage with their audience.

If you’re considering becoming a YouTuber or are already creating content, it’s important to remember that success takes time, effort, and dedication. Consistency, quality, and engagement are key factors that can help you grow your channel and increase your earnings.

For such informative blogs, stay connected to PenChise!

You can also get in touch with us on Instagram, don’t forget to hit the follow button. 


Himani is a digital marketer who has 4 years of experience in blogging and SEO. She started her journey as a freelancer at the age of 18 in 2020 and made $350,000 by working with different high profiled companies and clients. She shares her insightful knowledge and learnings to help people make money online.

Leave a Reply